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UNCOVERING

There is a story right under our nose...

BEARDS

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No beards were harmed
during the process

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go beard or go home—
go beard or go home—
unless if you are a woman,child, ufo or just can't—
unless you are a woman, child, ufo or just can't —
Hair-storical recapUndercover
Growing hair on your face goes way back...
How back?

"The beard is
as old as
humankind itself"

Common Sense
Early beards

Once upon a time, in the days of early humans, beards were as natural as the forests and rivers. As time passed, some early humans started styling their beards to show off their status or personality. The strongest caveman would grow the longest beard, while the most creative one would shape his beard into something to impress the ladies.

In ancient civilizations like Egypt and Greece, beards were the ultimate status symbol among kings, who believed their facial was a symbol of power, divinity, and nobility. In ancient Egypt, it was believed that a pharaoh's beard represented their divine status and connection to the gods. In ancient Greece, beards were also commonly worn by philosophers and aristocrats, and were seen as a mark of wisdom and dignity.

All the gods are wearing it

But then came the Romans, who decided that beards were "so last century" and went for the clean-shaven look. Beards were relegated to philosophers and older men, who were considered too sophisticated for the latest fashion trends.

V o'clock shadow

In medieval Europe, beards made a resurgence as a popular fashion trend among knights, nobles, and royalty. Beards were seen as a symbol of virility, valor, and masculinity, and were often worn long and well-groomed. However, during the Renaissance period, beards fell out of fashion again, and a clean-shaven look became more popular among the European elite.

Closer to heaven
19th century hipsters

In the age of dapper dandies and refined gentlemen, the Victorian era arrived with its own unique take on facial hair fashion. Beards became a canvas for creativity, with men sporting an array of whisker wonders that would make any modern hipster jealous. The longer and more elaborate the beard, the higher one's social standing was perceived to be. It was like a gentleman's badge of honor, proudly displayed for all to see.

In the past decade, after a brief break, many men choose to grow and style beards as a personal expression of their identity, masculinity, or fashion statement. Our beards seems to be relatively free from religious and symbolic context. It appears that facial hair is no longer present to establish a certain status, but rather serves as a more personal expression for the man who wears it.

The age of self-expression

WAY Back then

long LONG TIME AGO

Long TIME AGO

SOME TIME AGO

NOT VERY LONG AGO

RECENT TIMES

Going undercoverUndercover
We may not fully understand our beards.
But one thing is certain...
You can't underestimate it's power,
If you can't recognize these men.
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He's got a massive fan club,
and his birthday is a major holiday.

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Son of God, who turned water into wine and had twelve disciples like a heavenly boy band. known for his compassionate heart and flowing beard.

WHO

AM

I?

Jesus

christ

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Born in mid 1800s, and was the founder of political Zionism. He believed that there needed to be an independent Jewish state in order to avoid society's antisemitism.

WHO

AM

I?

Theodor

Herzl

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A German deep thinker with
a flowing mustache and intense gaze.

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A philosophical maestro with a mustache that could make a walrus envious, questioned everything from morality to the existence of God.

WHO

AM

I?

FRIEDRICH

NIETZSCHE

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After a long manhunt, he eventually
was killed by seals...

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A notorious figure who instilled fear through his leadership of the extremist group Al-Qaeda, and the ultimate hide-and-seek champion.

WHO

AM

I?

Osama

Bin-Laden

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His beard attracts more women
than bread crumbs.

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Social media's thrill-seeking, high-stakes icon and professional poker player with an extravagant lifestyle and larger-than-life persona (and beard).

WHO

AM

I?

Dan

Bilzerian

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"Another one"

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With his signature catchphrases, sick dance moves and a well-shaped beard, he orchestrates chart-topping pop hits that literally everyone knows.

WHO

AM

I?

DJ

Khaled

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His beard style is commonly
known by his last name.

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An influential american musician known for his boundary-pushing, eclectic music. His innovative approach left a lasting impact on the music industry, as did his beard style, which was named after him: "The Zappa".

WHO

AM

I?

Frank

zappa

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Sticking with his facial hair
style since the 80's.

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American actor and film producer, best known for his roles in "Magnum, P.I.", "Three Men and a Baby", "Blue Bloods", and "Friends" - all with the same mustache.

WHO

AM

I?

tom

selleck

To beard or not to beard
Growing a beard is a choice you make.
These men didn't make that choice.
Was it the right one?

Elvis

Presley

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Some suggested that his long-time agent, Colonel Tom Parker's controlling nature limited Elvis's opportunities to explore different artistic directions or maybe even his appearance to avoid causing controversy.

DONALD

TRUMP

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The last beard elected to office was President Benjamin Harrison, 125 years ago. Currently, facial hair is rare among western politicians, Probably to present a more relatable or trustworthy facade to voters.

Michael

Jackson

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Facial hair can sometimes alter the perception of facial expressions, and as a performer, Jackson may have wanted to ensure that his facial expressions and emotions were easily visible to his audience.

DALI

LAMA

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In Tibetan Buddhism, the shaving of the head and the absence of facial hair symbolize detachment from worldly appearances and desires. By removing the hair, monks aim to eliminate vanity and attachment to personal appearance.

Jeff

bezos

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Many high-profile individuals, such as Jeff Bezos, Elon Musk, Bill Gates and more, maintain well-established personal brands. Consistency in their appearance may be important for brand recognition and association.

Lord

voldemo...

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Some Believe the eighth Horcrux is an impressive well-groomed beard.

Men Are Talking
Men were asked why do they grow their beards.
Men keep Talking
Men were asked what their beards mean to them.
Men still Talking
Men were asked if they would ever take off their beards.
Men were asked why do they grow their beards.
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THE END