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UNCOVERING
There is a story right under our nose...
BEARDS
No beards were harmed
during the process
Scroll to discover
Hair-storical recap
Hair-storical recap
Let's cover the basics
Let's cover the basics
Chapter 1
Chapter 1


Going Undercover
Going Undercover
Can you namedrop with their hair dropped?
Can you namedrop with their hair dropped?
Chapter 2
Chapter 2


To beard or not to beard
To beard or not to beard
Is there a question?
Is there a question?
Chapter 3
Chapter 3


men are talking
men are talking
Real men talking about real beards
Real men talking about real beards
Chapter 4
Chapter 4


"The beard is
as old as
humankind itself"

Once upon a time, in the days of early humans, beards were as natural as the forests and rivers. As time passed, some early humans started styling their beards to show off their status or personality. The strongest caveman would grow the longest beard, while the most creative one would shape his beard into something to impress the ladies.
In ancient civilizations like Egypt and Greece, beards were the ultimate status symbol among kings, who believed their facial was a symbol of power, divinity, and nobility. In ancient Egypt, it was believed that a pharaoh's beard represented their divine status and connection to the gods. In ancient Greece, beards were also commonly worn by philosophers and aristocrats, and were seen as a mark of wisdom and dignity.
But then came the Romans, who decided that beards were "so last century" and went for the clean-shaven look. Beards were relegated to philosophers and older men, who were considered too sophisticated for the latest fashion trends.

In medieval Europe, beards made a resurgence as a popular fashion trend among knights, nobles, and royalty. Beards were seen as a symbol of virility, valor, and masculinity, and were often worn long and well-groomed. However, during the Renaissance period, beards fell out of fashion again, and a clean-shaven look became more popular among the European elite.
In the age of dapper dandies and refined gentlemen, the Victorian era arrived with its own unique take on facial hair fashion. Beards became a canvas for creativity, with men sporting an array of whisker wonders that would make any modern hipster jealous. The longer and more elaborate the beard, the higher one's social standing was perceived to be. It was like a gentleman's badge of honor, proudly displayed for all to see.
In the past decade, after a brief break, many men choose to grow and style beards as a personal expression of their identity, masculinity, or fashion statement. Our beards seems to be relatively free from religious and symbolic context. It appears that facial hair is no longer present to establish a certain status, but rather serves as a more personal expression for the man who wears it.







WAY Back then
long LONG TIME AGO
Long TIME AGO
SOME TIME AGO
NOT VERY LONG AGO
RECENT TIMES
He's got a massive fan club,
and his birthday is a major holiday.
Son of God, who turned water into wine and had twelve disciples like a heavenly boy band. known for his compassionate heart and flowing beard.
WHO
AM
I?
Jesus
christ
Born in mid 1800s, and was the founder of political Zionism. He believed that there needed to be an independent Jewish state in order to avoid society's antisemitism.
WHO
AM
I?
Theodor
Herzl
A German deep thinker with
a flowing mustache and intense gaze.
A philosophical maestro with a mustache that could make a walrus envious, questioned everything from morality to the existence of God.
WHO
AM
I?
FRIEDRICH
NIETZSCHE
After a long manhunt, he eventually
was killed by seals...
A notorious figure who instilled fear through his leadership of the extremist group Al-Qaeda, and the ultimate hide-and-seek champion.
WHO
AM
I?
Osama
Bin-Laden
His beard attracts more women
than bread crumbs.
Social media's thrill-seeking, high-stakes icon and professional poker player with an extravagant lifestyle and larger-than-life persona (and beard).
WHO
AM
I?
Dan
Bilzerian
"Another one"
With his signature catchphrases, sick dance moves and a well-shaped beard, he orchestrates chart-topping pop hits that literally everyone knows.
WHO
AM
I?
DJ
Khaled
His beard style is commonly
known by his last name.
An influential american musician known for his boundary-pushing, eclectic music. His innovative approach left a lasting impact on the music industry, as did his beard style, which was named after him: "The Zappa".
WHO
AM
I?
Frank
zappa
Sticking with his facial hair
style since the 80's.
American actor and film producer, best known for his roles in "Magnum, P.I.", "Three Men and a Baby", "Blue Bloods", and "Friends" - all with the same mustache.
WHO
AM
I?
tom
selleck
Elvis
Presley
Some suggested that his long-time agent, Colonel Tom Parker's controlling nature limited Elvis's opportunities to explore different artistic directions or maybe even his appearance to avoid causing controversy.
DONALD
TRUMP
The last beard elected to office was President Benjamin Harrison, 125 years ago. Currently, facial hair is rare among western politicians, Probably to present a more relatable or trustworthy facade to voters.
Michael
Jackson
Facial hair can sometimes alter the perception of facial expressions, and as a performer, Jackson may have wanted to ensure that his facial expressions and emotions were easily visible to his audience.
DALI
LAMA
In Tibetan Buddhism, the shaving of the head and the absence of facial hair symbolize detachment from worldly appearances and desires. By removing the hair, monks aim to eliminate vanity and attachment to personal appearance.
Jeff
bezos
Many high-profile individuals, such as Jeff Bezos, Elon Musk, Bill Gates and more, maintain well-established personal brands. Consistency in their appearance may be important for brand recognition and association.
Lord
voldemo...
Some Believe the eighth Horcrux is an impressive well-groomed beard.








